Keyword Ranking Monitoring – the ability to enter keywords and then monitor their ranking over time is a core feature of most of the platforms.Keyword research tools often offer co-occurrence keywords, question-related keyword combinations, long-tail keyword combinations, and the competitiveness of the keyword (so you don’t waste your time trying to rank on terms you don’t stand a chance gaining traction on. Keyword Research – understanding keyword related to the products and services you provide is critical to your content marketing efforts.Keyword grouping is a great feature of SEO rank monitoring tools. Keyword Grouping – monitoring a few keywords may not give as accurate a picture as grouping similar keyword combinations and reporting on how you’re doing overall on a topic.Keyword Discovery – while many of the monitoring platforms provide you with accurate rankings, they don’t allow you to discover what keywords you might be ranking on that you’re unaware of.Data Mining – Strangely missing from many of these platforms is the ability to tag, categorize, aggregate, data mine, and develop reports across very large sets of keywords.Competitive Research – the ability to enter or find your competitors, their rankings, and what differentiates their domain and pages from yours so you can identify gaps to fill.Being able to analyze the volume and quality of the links that are pointing to your domains is imperative for advanced troubleshooting of ranking issues and competitive analysis. Backlink Analysis – if your site is linked to on sites with poor search engine authority, you can have a terrible time ranking.
Audits – SEO audits crawl your site and notify you of issues that may impact your rankings.Key Features of Search Engine Optimization Tools and Tracking Platforms Whether you’re researching your competitors’ backlinks, trying to identify keywords and co-occurrence terms, or simply trying to monitor how your site is ranking, here are the most popular SEO tools and platforms on the market. We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you.
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